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Retail Management

Problem Solving & Decision Making

Course Description Human behaviour is the result of a complex interaction between the individual person and his or her physical and social environment. This course examines selected knowledge about human behaviour and the use of knowledge to the individual. Students will learn how to better understand themselves and others and to use psychological theory and …

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Health & Safety in the Workplace

Course Description Alberta’s Occupational Health and Safety Act and Workers’ Compensation Act provide comprehensive rules that impose duties on employers and employees in worker health and safety matters. Workplace health and safety is a top priority for employers because of the high costs associated with on the job accidents (including lost time and production, workplace …

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Managing Diversity in the Workplace

Course Description Students critically identify and examine issues in diversity. Specifically, topics pertaining to inequality in various social settings, including but not limited to race, gender, ethnicity, class and sexual orientation. Incorporating social/legal explanations of diversity, students develop a clear understanding of the groups affected and the possible strategies of community empowerment.

Business Logistics Management

Course Description Examine the components and configuration of supply chains in support of marketing and retailing operations. Review the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyze considerations for material sourcing, inventory management, distribution channel configuration, forecasting and supply network coordination, channel performance monitoring, technology applications and supply chain design options.

Security & Loss Prevention Management

Course Description This course is an overview of the principles and issues in business loss protection. Students examine the challenges embodied in various aspects of physical, personnel, and information security, loss prevention and the protection of assets are also considered. The functions, operations, processes, and tools of security management are explored to ensure the student …

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Marketing Analytics & Communications

Course Description Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, Internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage. Students will also develop an extensive understanding of social media networks and how to best use them …

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Retail Sales Management

Course Description Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as developing selling skills, the psychology of selling, strategic planning considerations, the structure of retail firms, consumer behaviour, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human …

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Customer Behaviour & Customer Service

Course Description Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behaviour. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction. Students will also focus on strategies for reaching company goals, …

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Retail Business Ethics

Course Description Every day of our personal and business lives we are confronted with numerous choices about what is right and what is wrong and, therefore, how to conduct ourselves. This course introduces the student to the basic principles of decision making, with a focus on ethical considerations. While the major emphasis of the course …

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Introduction to Marketing

Course Description Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants. While marketing is used by both profit and not-for-profit organizations to meet the demands of the market place, this course introduces students to the fundamental marketing concepts used by …

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