Gallery image

Introduction to Marketing Data Analysis

Current Status
Not Enrolled
Contact Registrar
Get Started

Course Description

The course is designed to introduce students to tools used in marketing data analytics. Companies have been collecting vast databases to aid them in making sound marketing decisions. Examples include retail scanner panel data which keeps track of customers’ purchase histories, loyalty-program data monitoring purchasing under different promotional environments, social network and online shopping history data. The course uses several marketing data sources to illustrate how to use statistical marketing models to evaluate the impacts of marketing-mix and manage customer lifetime value. The student will also learn fundamental descriptive and inferential statistical techniques, emphasizing both conceptual and technical understanding of data analysis. Topics include, but are not limited to, displaying and summarizing data, measures of central tendency and variability, probability, sampling distributions, hypothesis testing, machine learning, data manipulation and visualisation amongst others.

youwin girişmilanobetsüperbahisbetebettipobet365süperbetinjasminbetbetvolebelugabahis
bitcoin nasıl alınır
bahsinebetparagizabetnakit bahisprivebet
süpertotobetasyabahisartemisbetdeneme bonusu1xbetrestbetpokerklasbetebetyouwintipobetbahis sitelerivdcasinodünkü maç sonuçları
Scroll to Top
youwinvdcasino casino siteleribetvoletipobet
betvole güvenilir misüpertotobet güvenilir mitipobet güvenilir mi1xbet güvenilir mideneme bonusu veren bahis siteleri
1xbet1xbet güvenilir mi?supertotobetbahis siteleribetvole
artemisbetrestbetlimanbettipobetrulet nasıl oynanırbetperinterbahis girişcasino siteleri

buca genç escort izmir grup escort