This course discusses the terminology, concepts, theory, methodology and limitations of current microeconomic analysis. The course provides students with a theoretical structure to analyze and understand economics as it relates to individuals and businesses. In addition, it seeks to provide students with an understanding of how political, social and market forces determine and affect the Canadian economy.
The course explores the principles of production and consumption – and the exchange of goods and services – in a market economy. It compliments other courses in the Business Administration program by highlighting the various market mechanisms that influence managerial decision-making.