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Retail Sales Management

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Course Description

Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as developing selling skills, the psychology of selling, strategic planning considerations, the structure of retail firms, consumer behaviour, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.

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